Answer:
My bologna has a first name, it's O-S-C-A-R.
My bologna has a second name, it's M-A-Y-E-R.
Oh I love to eat it everyday. If you ask me why I'll say,
'Cause Oscar Mayer has a way with B-O-L-O-G-N-A.
Taken from Kraft Foods' online copy of 'Fisherman' version of TV commercial.