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I called a woman named Richetta of Corporate Relations in California she told me to look in the Company History and it is buried somewhere in there but I have yet to find it

Good Luck

The number in CA is 818 560 5300

Here is the website to http://corporate.Disney.go.com/corporate/complete_history.html

Disney's Mission Statement: "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consuer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

Disney's mission statement is "To Make People Happy".

Disney's mission statement can be found at: http://corporate.disney.go.com/careers/who.html

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14y ago
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12y ago

"To make people happy."

YES that's correct as to what their public Mission Statement is but truly their objective mission statement is;

The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The Company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitably toward growth initiatives that will drive long-term shareholder value.

°o°

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9y ago

Walt Disney had a dream to make magical experiences for other people to enjoy. He created a place just for that. His main goal was "To make people happy". His vision/mission statement was/is:"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

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13y ago

I read through their lengthy company history and I believe their last statement could qualify as their mission statement. Hope that helps

"As much as the company has changed since its Oswald days, much has remained the same, as it continues to be dedicated to providing innovative, quality entertainment for all members of the family, across America and around the world. "

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11y ago

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

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15y ago

The mission statement for Walt Disney is "To make people happy." Of course this is a one-line mission statement.

Source: National ACademic ADvising Association (NACADA)

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12y ago

to make people happy

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15y ago

"To make people happy"

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11y ago

"we make people happy"

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Q: Mission statement for Walt Disney Company?
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