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What is the changing role of women in advertising?

Updated: 8/17/2019
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14y ago

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Although it may seem general, the answer to that question would have to be obvious. Women in advertising (depending on the product) are generally portrayed as attractive and physically desirable according to our Western standard of beauty, therefore influencing the consumer on several different levels. The most frequent occurrence is consumers being lured to buying products simply because the product and its advertisements contain some notion of sexuality attached to it, making the product a 'sexy' product.'Sexy' products in our society are purchased frivolously simply because sex appeal is high priority.
This is the changing role of women in advertising, keep making products sexy, while attempting to seem as progressive as possible in the process, masking the reality of the situation.

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