Although it may seem general, the answer to that question would have to be obvious. Women in advertising (depending on the product) are generally portrayed as attractive and physically desirable according to our Western standard of beauty, therefore influencing the consumer on several different levels. The most frequent occurrence is consumers being lured to buying products simply because the product and its advertisements contain some notion of sexuality attached to it, making the product a 'sexy' product.'Sexy' products in our society are purchased frivolously simply because sex appeal is high priority.
This is the changing role of women in advertising, keep making products sexy, while attempting to seem as progressive as possible in the process, masking the reality of the situation.
The changing role of women in 1920s America was embodied by the image of the "Flapper".
The changing role of women in 1920s America was embodied by the image of the "Flapper".
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Patricia Incantalupo has written: 'The portrayal of women in sport advertising in two women's fitness magazines' -- subject(s): History, Sex role in advertising, Social aspects, Social aspects of Sports for women, Sports for women, Women in advertising
Mel Gibson played the role of a chauvinistic advertising executive in the movie What Women Want.
By the 1920s, market research suggested the role of women in making many family purchasing decisions. Thus, advertising agencies created full-color magazine advertisements for goods such as automobiles, refrigerators, and radios.
The role of advertising is to sell products and services.
George Spears has written: 'Gender and violence in the mass media' -- subject(s): Violence in mass media, Mass media, Mass media policy, Sex role in mass media, Sex differences in mass media, Influence, Women in mass media 'The portrayal of sex roles in Canadian radio programming, 1985' -- subject(s): Sex role in mass media, Radio broadcasting, Mass media and women 'Moral relativism and absolutism in the development of principled moral thought' -- subject(s): Moral conditions, Ethics 'The content and viewership of alcohol advertising on Canadian television, 1987' -- subject(s): Alcoholism in mass media, Advertising, Alcoholic beverages 'The portrayal of sex roles in Canadian television advertising' -- subject(s): Sex role in advertising, Television broadcasting, Advertising 'Who makes the news' -- subject(s): Women and journalism, Women, Mass media and women, Women in mass media, Press coverage 'The portrayal of sex roles in Canadian radio advertising, 1985' -- subject(s): Sex role in advertising, Broadcasting policy, Radio advertising 'The portrayal of sex roles in Canadian radio advertising' -- subject(s): Sex role in advertising, Radio broadcasting, Advertising, Sex role in mass media
Because women are getting independant, by Veran.
"Rosie the Riveter"
They got the right to vote in America in 1920; that was the big change.
Joy Damousi has written: 'The Women Of Oz - The Changing Role Of Women In Australia (Australia's Heritage In Stamps)'