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The cost of advertising can range from zero to hundreds of thousands of dollars. It all depends.

In print, prices vary with such things as size of the ad, text only or display, color or black & white, position in the magazine, and circulation of the magazine or newspaper.

On radio and TV, a lot depends on the station's ratings (which have to do with how many viewers or listeners it has) and in which Demographics--audience groupings. But there's also length of the ad in seconds, time of day it airs, whether you ask for a specific slot or a "rotation" (which could be anytime within a wide range and might include 3 a.m. or 7 a.m. as well as prime time), adjacencies (what shows it comes before or after), and what shows it is actually in. There is an astounding number of ways to buy media advertising.

For an example of the range, you could place a free ad in some small newsletters or post a sign on a bulletin board, and it might cost you nothing. A well-managed PR campaign can also get you free advertising. Placing a 30-second TV spot right before the Superbowl is going to cost you a bundle, even without considering how much it costs to actually make the commercial.

The costs of newspaper advertising will vary from publication to publication. There is a resource online that will allow you to review the costs of ad placement in these papers. I have included this resource in the "Related Links" below.

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Q: What is the cost of advertising in various places?
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