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What is the cost per thousand formula?

Answer:

Answer

CPM for Print is easy.

Ad Cost x 1000 / Circulation

SO.....for a $3000 print ad....with a 90,000 copy print run

$3000 x 1000 = 3,000,000

3,000,000 / 90,000 copies of the paper

= $33.33 CPM

FYI - CPM = Cost Per Mille (French for Thousand)

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First answer by ID3492162626. Last edit by ID3492162626. Question popularity: 27 [recommend question].