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What is the definition of a niche marketing?

Updated: 9/18/2022
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A market niche is a speciality market that caters to the specific needs of one particular segment of the buying population. The industry that supplies baby needs is one example of a niche market. This population is narrowly defined, i.e. infants 0-2 years, yet is a multi-billion dollar market. There are markets that are equally narrowly defined. Religious items, ethnic foods, regional preferences and hobbyists are all market niches.

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D'angelo Gottlieb

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