What is the definition of external communication?

Answer 1

the exchange of information and messages between an organization and other organizations, groups, or individuals outside its formal structure. The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and shareholders, and to present a favorable image of an organization and its products or services to potential and actual customers and to society at large. A variety of channels may be used for external communication, including face-to-face meetings, print or broadcast media, and electronic communication technologies such as the internet. External communication includes the fields of PR, media relations, advertising, and marketing management. Source: BNET Business Dictionary

Answer 2

External communication refers to the exchange of information between an organization and individuals or entities outside of the organization, such as customers, suppliers, media, or the general public. It includes various forms of communication channels, such as advertisements, press releases, social media, and public relations activities, aimed at conveying messages to external stakeholders.