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What is the definition of senior account executive used in advertising agency?
Wiki User
∙ 16y ago
It depends on what country you live in. In the UK this is a person who has had some experience as an Account Executive but their boss has not deemed them quite good or experienced enough to be promoted to an Account Manager - the next 'true' level up. If you live in the US, the titles are completely different and in the 1950's-70's an 'executive' could cover any range of experience right up to a mature (in age) level. In the UK some agencies in the UK don't bother with the senior or junior titles and go straight for a more linear approach - namely: account executive (starting position) account manager account director From account director position, a person can then go onto be anything from a board account director, or managing director or client services director. Alternatively in the US many people are given a (very grand sounding but in truth, meaningless) 'Vice President' title when reaching the equivalent of Account Director level in the UK.
Wiki User
∙ 16y ago
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