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What is the difference between a marketing plan and strategic marketing plan?
Wiki User
∙ 14y ago
This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.
Wiki User
∙ 14y ago
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What is an explanation of Strategic marketing planning?
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you'll use to achieve those objectives, who is responsible for those metrics, and by when you'll be achieving those goals.
Difference between marketing plan and marketing strategy?
View the marketing plan as a set of objectives. View the marketing strategies as the 'road map' to achieving the objectives. View marketing tactics as the steps to take in implementing the strategies.
Strategic planning and its relationship to marketing planning?
Strategic planning is the fundamental input to marketing planning. So, the strategic plan must come first (typically it is a component of the marketing plan or the business plan). Once you have a strategic plan in place, then you can put together the details of your marketing tactics. Strategic planning is about matching the strengths of your business to available market opportunities. To do this effectively, you need to collect, screen, and analyze information about the business environment. You also need to have a clear understanding of your business - its strengths and weaknesses - and develop a clear mission, goals, and objectives. Acquiring this understanding can take work, but in many ways it is the process of strategic planning that you go through in creating your business plan that is the most valuable step of all. Joanna Lees Castro Easy-Marketing-Strategies.com
What is a tactical plan?
A tactical plan is the steps that are needed to achieve goals that are defined in a strategic plan. It puts forth the short-term tactics that are to be used in implementing and achieving marketing objectives.
What is the deference between marketing plan and business plan?
In my sense, The difference between Marketing plan and Business Plan can be defined simply. In marketing plan, the marketer (producer of goods) designs a intensive method or way of improving their product to be informed to the customer to choose its service or product among the alternative substitute of a given industry. And the Business plan is completely made for analyzing the market potential of a given or unknown product market if it is prospecting to companies mission achievement criterion with secondary data analysis.
What is the difference between business plan and strategic plan?
A business plan defines who the company is and what it does, a strategic plans talks about the goals and measures.
What is an explanation of Strategic marketing planning?
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you'll use to achieve those objectives, who is responsible for those metrics, and by when you'll be achieving those goals.
Difference between strategic plan and an organizational plan?
A strategic plan is basically designed for the implementation of strategic activities and managing the strategic direction in an existing organization. While an organization plan or business plan is designed to start a business, collect funds or direct operations.
What is the difference between a master plan and a strategic development plan?
A master plan is a set of goals that need to be accomplished. A strategic development plan is a list of things that need to be done to accomplish set goals.
Explain the difference between strategic planning and strategic intent?
Strategic planning refers to defining a strategy and allocating resources necessary to accomplish the plan. Strategic intent is simply the plan without any allocation of resources.
Difference between marketing plan and marketing strategy?
View the marketing plan as a set of objectives. View the marketing strategies as the 'road map' to achieving the objectives. View marketing tactics as the steps to take in implementing the strategies.
What is the relationship between strategic operational and team plans?
Strategic plan - increase sales by 50% this year through direct marketing campaigns offering discounts to our customer competitors. Operational Plan - Acquire and implement applications systems geared toward direct marketing. Create process and procedure for producing and distributing direct marketing materials and to drive marketing teams. Marketing Team Plan - Create ad copy, find best colors, focus on customer value in marketing message.
What is the difference between a marketing plan and marketing summary?
A marketing plan will be much more specific than a marketing summary, often including detailed sections such as a SWOT Analysis, Competitor Analysis, Break-Even Analysis, etc. I would equate a marketing summary to the executive summary of a full marketing plan.
Strategic planning and its relationship to marketing planning?
Strategic planning is the fundamental input to marketing planning. So, the strategic plan must come first (typically it is a component of the marketing plan or the business plan). Once you have a strategic plan in place, then you can put together the details of your marketing tactics. Strategic planning is about matching the strengths of your business to available market opportunities. To do this effectively, you need to collect, screen, and analyze information about the business environment. You also need to have a clear understanding of your business - its strengths and weaknesses - and develop a clear mission, goals, and objectives. Acquiring this understanding can take work, but in many ways it is the process of strategic planning that you go through in creating your business plan that is the most valuable step of all. Joanna Lees Castro Easy-Marketing-Strategies.com
What is the difference between method statement and construction methodology?
The difference between both is that method statement provide detailed activities and construction methodology provide frameworks and strategic plan.
What is the difference between planning and strategic planning?
Planning is just current planning whereas strategic planning helps plan the business for more than 5 years from now.
How does one do a strategic marketing planning?
To do a strategic marketing plan it will consist of several steps. You want to start by selecting a target market,developing the best marketing mix to satisfy the target. Describing problems and raising money are also part of developing a market strategy.
