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What is the difference between marketing and public relations?

In: Graduate Degrees, Marketing Advertising and Sales, Public Relations [Edit categories]

Answer:

I like to think of it as public relations being only one of the many tools a person can use to market their business. Marketing is an overall composition of advertising, direct marketing, branding, public relations, and more. Public relations falls under the umbrella and creates a unique marketing tool, often more credible in the mind of the consumer. Public relations tactics include press releases, web site updates, community relations, government relations, and more.

First answer by ID3514130506. Last edit by ID0701635818. Question popularity: 4 [recommend question].

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