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Quantitative research and analysis has to do with deductive reasoning not necessarily the quantity. Quantitative research and analysis are based on facts and some forms are structured interviews, surveys, questionnaire's, etc. "it is deductivist and objectivist and incorporates a natural science model of research" -SOCIAL RESEARCH METHODS CDN edition Alan bryman and James teevan

Qualitative-"inductive, constuctionist, and interpretivist" from above source

this means it has to do with opinions and feelings some methods are unstructured interviews and focus groups

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Kayleigh Waelchi

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Q: What is the difference between qualitative and quantitative analysis?
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