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Suppose Jane is running a lemonade stand for one quarter (3 months). At the beginning, Jane bought $30 worth of lemons and $10 worth of cups. Ignore all other expenses and assume $30 lemons and + $10 cups is the total assets.

Total Assets this quarter = $40

Now suppose that Jane wouldn't have been able to afford that $40 herself at the beginning, so she got a friend Bob to give her $20 to help buy the lemons plus cups (the assets).

Shareholders Equity = $20

Jane has a good 3 months and she sells lots of lemonade. Through calculations we don't care about, Jane now has $60 in her pocket and $0 in assets. (Suppose the lemons have rotted and the remainder of the cups blew away in a stiff breeze).

Income = $60.

ROE = +3. That means that Jane was able to make $60 in profits by the assistance of Bob's $20. Bob and Jane get to celebrate and then they begin to negotiate on how much money Bob gets to keep vs how much Jane gets to keep.

Return on Equity = Net Income / Shareholders Equity.

ROE = (60 / 20) = 3

Bob thinks to himself: I gave her $20, and with that money Jane was a good worker and was able to make $60. Bob wants as much money at the end of 3 months as possible. So Bob can look at this ROE of 3 and compare it to another lemonade stand worker across the street. If the lemonade worker across the street has an ROE of 12, then bob is going to give his money to them, and not Jane.


Bob also knows Return on Assets. Bob knows that with his help, Jane was able to buy $40 in assets. ($30 lemons and $10 cups). Also he knows she was able to turn those assets into $60.

Return on Assets = Net Income / Total Assets

($60 / $40 ) = 1.5

So this means that with $40, Jane created $60. Bob knows the higher this number is the more money he can split up with Jane at the end of the quarter.

The difference between ROA and ROE is that ROA shows you how much money you are able to get based on how much stuff you have to get it with. ROE shows you how much money your able to get based on how much money assistance you got from others.

High Assistance + low profits = Low ROE
Low Assistance + high profits = High ROE

If you want to give your money to companies that are able to make big profits with little assistance then search for companies with High ROE.

High Assets + Low profits = Low ROA
Low Assets + High profits = High ROA

If you want to give your money to companies that are able to make big profits with little assets, then search for companies with high ROA.

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Q: What is the difference between return on assets and return on equity?
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What is the difference between return on equity and return on net worth?

Return on equity is the rate of returns you earned on your equity investments Return on net worth is the rate at which your entire property is growing (Your net worth is the sum of all your assets - all your liabilities)


Difference between retrun on equity and return on capital employed?

return on capital employed (ROCE) is net income/(debt&equity) whereas return on equity is income/equity (without debt).


What is the difference between return on investment and return on assets?

They are one and the same and they are used interchangeably.


What is the equity multiplier if a company has a debt equity ratio of 1.40 return assets is 8.7 persent and total equty is 520000?

The equity multiplier = debt to equity +1. Therefore, if the debt to equity ratio is 1.40, the equity multiplier is 2.40.


What is the difference between return on assets and return on equity from the perspective of an investor?

Well lets try to make this simple.Lets say our widget company made a net profit of $100,000 for the year. lets look at how the same profit might be reported two different ways.Return on assets, would be a calculation based on all assets. Lets say the buildings, machines, inventory, WIP, accounts receivable, cash on hand, leasehold improvements + all the things of value that the company owns title to are worth $1 million. Then it would be $100,000 return on $1million in assets or 10% ROAReturn on Equity: If your investors put up $200,000 equity to start the company and all the rest is cash flow & debt, borrowed money. Then it would be $100,000 return on $200,000 equity or 50% ROENow just for the record that is a gross oversimplification & some business professor or accountant is tearing his/her hair out, but in the simplest terms that is the concept answer. ROI & ROCE are similar concepts with subtle differences.

Related questions

What is the difference between return on equity and return on net worth?

Return on equity is the rate of returns you earned on your equity investments Return on net worth is the rate at which your entire property is growing (Your net worth is the sum of all your assets - all your liabilities)


Return on equity equals return on assets?

When the debt ratio is zero


Difference between retrun on equity and return on capital employed?

return on capital employed (ROCE) is net income/(debt&equity) whereas return on equity is income/equity (without debt).


What is a leverage multiplier ratio?

the return on equity divided by the return on assets


A company is effectively leveraging when?

The return on shareholders' equity exceeds the return on assets


What is the difference between return on investment and return on assets?

They are one and the same and they are used interchangeably.


If a company has an Return on Assets of 10 percent a 2 percent profit margin and a return on equity equal to 15 percent what is the company's total assets turnover and the equity multiplier?

Company's Total Assets Turnover Ratio is 5 and Equity multiplier is 1.5 times which is cal. as Net Sales/Total Assets and Total Assets/ Shareholder's equity resp. for the two ratios.


What is the net income if a company has a debt equity ratio of 1.40 return on assets is 8.7 percent and total equity is USD520000?

Return on assets is Net income/ total assets. Hence to arrive at net income we should ascertain total assets first, as the return on assets is provided at 8.7%. Total assets is sum of Equity plus Debt plus Other liabilities. We have total equity at USD 520000. Hence debt can be ascertained from the Debt Equity ratio at 1.40. But what about other liabilities? As it is not provided we will not be able to compute total assets and hence net income from the given particulars.


How do you improve Return On Equity?

One can improve ROE or Return on Equity by simply increasing one's net income for the given amount of equity. Moreover, the other ways to improve ROE are: 1. Improving the profit margin = net income / sales 2. Improve the asset turnover = amount of sales / total assets 3. Improve Equity Multiplier = amount of assets for every dollar of equity x equal total assets / shareholder's equity


What is the difference between return on total equity and return on common equity?

Total equity and common equity are separate things where there is preference shares are also issued in that case only shares issued to common share holders are included in common equity while in total equity shares issued to preference shareholders are also included.


If a company's return on equity is 10 percent its profit margin is 5 percent and its asset turnover is 1.57 what is it's equity multiplier?

EQUITY MULTIPLIER=Total Assets / Total Stockholders' Equity


What is the equity multiplier if a company has a debt equity ratio of 1.40 return assets is 8.7 persent and total equty is 520000?

The equity multiplier = debt to equity +1. Therefore, if the debt to equity ratio is 1.40, the equity multiplier is 2.40.