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Domestic marketing of NIKE is more in U.S.A where a large number of NIKE’s products are sold. NIKE is profiting from the lucrative NBA in the U.S.A. NIKE partnered with NBA stars such as Micheal Jordan and LeBron James in 2005 to create a “niche” for its product in the local market. NIKE continues to do this even with world class Tiger Woods, fully kitted by NIKE in all his outings in US and outside US. NIKE also makes takes advantage of the “keep fit” mentality of women in U.S.A to market its product by promoting adverts that they are being empowered for keeping fit. NIKE sells its product to over 25000 retailers in U.S.A. However, the competition has not been easy with hyper-competition from Adidas and Reeboks and others. The economic recession too is posing a tough challenge for NIKE.

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Q: What is the domestic marketing strategy for Nike?
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Nike uses a large amount of advertising and marketing to sell their athletic products. To sustain relevance the company responds to trends quickly.


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An international marketing strategy is very similar to a domestic marketing strategy. Though it may be more difficult to develop if exporting to markets that are very different from your home country, the prevalence of English and world-wide familiarity with American culture often allow for minimal, if any, changes.At a minimum, the following components of your international marketing strategy should be considered for each and every potential export market:LabelingBrandingPackagingSizingWarrantiesYou can read more about this in the related link "International Marketing Strategy".


Difference between domestic marketing and export marketing?

domestic marketing is in the country and export marketing is overseas


What would you consider to be Nike's 'superb marketing skills'?

Nike's obvious ability to get top athletes of the generation to be their spokesperson is a great marketing skill. Take for example when Michael Jordan was for Nike. People loved MJ and wanted to be just like him. Kids wanted everything Nike because Jordan wore everything Nike. Also, by having big named athletes endorse Nike, the athletes are able to make their own shoes, clothing line, etc. making more money for Nike.


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Nike is a big name shoe company. They market strategy partners by sell and making shoes and making a profit.

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