answersLogoWhite

0


Best Answer

The main difference is the ways internet media is more able to be tracked in terms of success for an advertising campaign. Internet advertisers can easily track ad views and click through rates to the desired location which is usually a website. While there are ways to track a campaign in traditional advertising methods, the Internet makes tracking results close to 100% accurate.

Additionally web users have more control over their viewing environment than television or radio. Internet advertising is less intrusive minus the invention of pop-ups, pop-unders, and fly-in ads. In traditional television and radio, viewers and listeners are almost forced into watching and hearing advertisements.

Internet advertising allows for ads to be placed by web content or search results creating a more inviting advertisement environment for the end user already engaged in a particular subject. The Internet has allowed advertising to also further target an audience by IP addresses pinpoint to a city which allows local advertising to be placed and offering more relevance to the potential customer.

User Avatar

Wiki User

16y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is the fundamental difference between Internet advertising and conventional forms of mass advertising?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Besides the reduced cost what is the real benefit of advertising with an internet advertising company?

Internet advertising (or online advertising) has the great advantage of being able to be published right away, and not be limited geographically or by time.


Is internet advertising failing?

Basically the Internet advertising fails because of the three main reasons: 1. Consumer do not trust advertising. 2. Consumer do not want to view your advertising. 3. Consumer does not need advertising. These are the main three factors which is responsible for the failure of the advertising.


What are the benefits to using internet video advertising?

There are many benefits to using internet video advertising. Some of the benefits to using internet video advertising is having a wide range of people see your ads and having the option to not allow viewers to skip the ads.


What are 5 forms of advertising?

Internet Advertising Television Advertising Radio Advertising Print Advertising Outdoor Advertising Non-traditional Advertising. Product-Oriented Advertising Image Advertising Advocacy Advertising Public Service Advertising Direct Mail Advertising Display Advertising.


How have advertising agencies successfully used the Internet?

The Internet allows advertising agencies to target consumers worldwide and to conduct market research inexpensively.


How much can it cost to be involved in internet advertising?

Internet advertising costs range from being free to thousands of dollars for a typical advertisement. Free advertising can be done through social media, and paid advertising is done through specialized companies.


What is Internet advertisisng?

Internet advertising is advertising done primarily for consumers on the internet. This is a great way to advertise your business or services. Since the popularity of the internet and the world wide web this is a good means of getting customers.


How can an internet marketing and advertising company be found?

There are many internet marketing and advertising companies on the internet. Some of the more popular companies include Yodle, AdRoll, Internet Marketing Ninjas, and White Label Marketing.


Are there regulations for internet advertising?

that is not it, god did not do it, it was buddha


What has the author Marc Ostrofsky written?

Marc Ostrofsky has written: 'Get rich click!' -- subject(s): Internet marketing, Electronic commerce, Computer networks, Internet advertising, New business enterprises, Advertising 'Get rich click' -- subject(s): Electronic commerce, Internet marketing, Internet advertising


What is the difference between Hotel Marketing and Hotel Sales?

Marketing is the promotion and advertising of the hotel; running ads, videos, social networking, radio, televions, internet advertising. Sales books meetings, groups, conventions, weddings and other functions.


What are the limitations of internet marketing?

This is according from a blog I have read: A major constraint with the Internet, is that people have come to view it similarly as they do the television. Nobody wants to pay attention to the advertising, just like on the T.V. and in the case of internet advertising, they are becoming blind to the fact that the advertising is even there.