The evolution of modern day advertising globally and in Nigeria?

Answer 1

Advertising in Nigeria has taken gaint strides and has witnessed amazing growth. It is difficult to say when advertising began in Nigeria because advertising is as old as man. However, the recorded date when advertising started was in 1859, when Henry Townsend, the missionary from the Christian Missionary Service, used pamphlets to invite people to church. Also in 1859 his church established a newspaper called "Iwe Iroyin" this newspaper started the practise of advertising, but not for commercial benefits. However newspapers that followed in its departure took on advertising for commercial benefits.

The oil boom in the 1950s witnessed an increase in foreing investors as well as companies. These companies brought along their advertising sgencies. This began the process of advertising in Nigeria. In the 1970s government nationalized all industries and companies as such they had to be owned by Nigerians and this saw the rising up of many Indigenous advertising agencies such as Rosabell etc.

In 1988, the Advertising Practitioners Council was established under decree 55 and later rebranded in 1990 under decree 92. This agency was responsible for regulating the practices of advertising practitioners in Nigeria as well as the issuing of Licenses to qualified practitioners. Other agencies have followed since they include- The Association Of Advertising agencies of Nigeria established in 1971 and so on.

Advertising today in Nigeria has risen beyond its humble beginning to become one of the largest industry of advertisers in Africa, competing on a global platform.

Answer 2

NIGERIA'S advertising business has witnessed tremendous growth especially in recent times.Though the business is witnessing colossal growth, the industry, like most business sectors of the economy, had its humble beginning rooted in colonial history, advertising developmnt could be traced to abou 1928 with the birth of West African Publicity Limited. An off shoot of UAC, the company was set up to catter for the marketing activities of the colonial masters in both Nigeria and West Africa. This compny was later to transform to a full fledged advertising firm in 1929 known as Lintas with two other subsidaries newly Afromedia, the outdoor medium and Pearl/Dean, the cinema arm. With the setting up of the companies then headed by expertriates.By the later 1970's however, two ambitious agencies, Rosabel Advertising and Insight Communication, sprang up. The coming of the two agencies which till today are still doing very well.

APCON the regulating body in the practice of advertising in the country, started operation in 1990 with the employment of the pioneer registrar in the person of Dr Charles Okigbo.The era of economic restructuring and liberalization opened up the Nigerian business to global economy. Foreign investments started flowing into the economy the expatriates who once left the shores of the land due to the indigenization policy gradually returned. And with them, the boom in economy. Aside, privatization of mass communication medium in the 1990's also witnessed the setting up of private owned media houses which are platforms for advertisement placements.