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A properly developed marketing plan is important because: 1. It helps to ensure that marketing activity i spropely focused and integrated. 2. It enables everyone in the organization to know exactly what will happen and when. 3. It enables the business to take advantage of market opportunities. 4. It helps to ensure that the business remains healthy by preparing for possible problems. 5. It puts the business in a better position to react to unexpected events. 6. Identify the right marketing mix.
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What is the Importance of a marketing plan in marketing?
A properly developed marketing plan will allow a company to:Predict the performance of marketing's effortsBe able to evaluate the effectiveness of a marketing campaignMaximize the value of resources and prevent waste due to unfocused effortsA good marketing plan will also detail:Who are the customersHow the customers will be reachedWhat message about the brand or product the customers will hearYou can read more in the related links.
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What is the Importance of a marketing plan in marketing?
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