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What is the importance of a public relations plan to public relations practice?

In: Marketing Advertising and Sales, Social Sciences, Public Relations [Edit categories]

Answer:

You know how the saying goes that there are no stupid questions? Well, I'm sorry, but this is a stupid question. A plan is imperative to the decision to expend resources on a program, project or campaign. A plan implies that there is an objective, and you have a game plan to reach it. If you don't have that, there's not much point to PR.

First answer by Taranehf. Last edit by Taranehf. Contributor trust: 2 [recommend contributor ]. Question popularity: 3 [recommend question].

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Relevant answers:

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It is as important as other departments. it is the first point of contact of the organization towards its customers.
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