Maslow's hierarchy of needs is a reference frame for discussions or actions when dealing with or trying to influence an audience (whether one or one million). I believe you must first consider the Maslow Level the target audience or group is residing on to develop an effective strategy to influence them. This is especially important to avoid putting your own values on others. This may be people from other political groups, races, religions, or countries. I have many times in travels seen Americans living on the self actualization plane frustrated or ineffective due to failure to understand that their target audience lives on a significantly different level in the hierarchy of needs.