to divide the big market in to small company is known as segmentation.
positioning is that which we do the mind of customer or to make the unique thing which attract the customer.
to make the new...
Market segmentation is the dividing of markets into more defined niches. Research is usually conducted to segment these groups by demography and geography. Depending on the product there can be more...
Hmmm, well market aggregation a.k.a mass marketing or undifferentiated marketing, is simply marketing a product to the largest audience possible this leads to heavy exposure of the brand and product....