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What is the meaning of Reverse Pull Marketing - also known as 'RPM'? |
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Reverse Pull Marketing is a marketing technique that encourages potential customers to ask questions about a product and actively seek more information for themselves instead of being "pushed" towards a certain product.
RPM works in situations where a potential customer is already familiar with a product but because of the RPM techniques used feels compelled to learn more about the product, which opens the door to other selling techniques such as push marketing.
First answer by Bbrrw. Last edit by ClassicJag. Contributor trust: 11 [recommend contributor]. Question popularity: 1 [recommend question]
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