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What is the meaning of media fragmentation.?

Updated: 8/13/2022
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9y ago

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Describes a trend to increasing choice and consumption of a range of media in terms of different channels such as web and mobile and also within channels, for example more TV channels, radio stations, magazines, more websites. Media fragmentation implies increased difficulty in reaching target audiences.

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Eriberto Mohr

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1y ago
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Q: What is the meaning of media fragmentation.?
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