Stated needs are those that the customer clearly tells you about. They are the easiest to deal with. A stated needs are things that somebody Says they need, real needs are things that the person actually needs or really needs
A "secret need" in marketing is a need that the customer does not want to disclose but still gives indication to have from seller.
the customer would like the dealer to include an onboard navigation system
marketing is at the heart of satisfying customers needs
In ideal situations, needs should create marketing. The best value comes when a marketing department identifies various needs and develops products that are going to meet those needs at a profit.
'Real Needs' in marketing are the actual needs of the customers which he may not be able to pinpoint/state to the salesperson and some probing needs to be done by the salesperson to find out the exact nature of the stated need by the customer. For example : A customer walks in to a car showroom and says he wants to buy a inexpensive car. Herein the stated need is that the customer wants a inexpensive car. But the real need could be that the customer wants a car which has a low operating/running cost and not a car with a low selling price. Thus the salesperson here will have to do a little bit of probing to understand the exact nature of the stated need of the customer.
Are those needs by a customer, that aren't stated, which in other words are, good after sales service, good customer care etc, they are not state, but they are expected.
A "secret need" in marketing is a need that the customer does not want to disclose but still gives indication to have from seller.
Farming that provides for the basic needs of the farmer without surpluses for marketing
the customer would like the dealer to include an onboard navigation system
marketing is at the heart of satisfying customers needs
In ideal situations, needs should create marketing. The best value comes when a marketing department identifies various needs and develops products that are going to meet those needs at a profit.
'Real Needs' in marketing are the actual needs of the customers which he may not be able to pinpoint/state to the salesperson and some probing needs to be done by the salesperson to find out the exact nature of the stated need by the customer. For example : A customer walks in to a car showroom and says he wants to buy a inexpensive car. Herein the stated need is that the customer wants a inexpensive car. But the real need could be that the customer wants a car which has a low operating/running cost and not a car with a low selling price. Thus the salesperson here will have to do a little bit of probing to understand the exact nature of the stated need of the customer.
customization means in marketing
No marketing not create utility. Marketing identify needs and wants of the people.
needs,wants and demand are the applications of marketing
Marketing for along time
Marketing needs are the ways a business attracts and keeps its customers. In order to determine marketing needs, a business must determine their aimed demographic.