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I BELIEVE but I am not sure but I think WAWA comes from where the franchise originated, Wawa, PA. Please correct me if I'm wrong.

Wawa means "Wild Goose or Land of the Big Goose" in Ojibway source: http://www.wawa.cc/township/township.aspx?ID=165 I found another answer...

Wawa's origins go back to 1803, when the Millville Manufacturing Co. was founded. This enterprise operated textile mills in several states, including major plants in southern New Jersey. In the late 19th century Millville owner George Wood became interested in dairy farming, and he imported cows from Guernsey in the Channel Islands of the United Kingdom. As Philadelphia resident, Wood had bought a summer home for his family in Wawa, a suburb west of Media, in 1890, and he established a small plant there to process his dairy products. (Wawa is the word for goose in the native American Lenni Lenape language, and a goose appears on the corporate logo.) http://www.fundinguniverse.com/company-histories/Wawa-Inc-Company-History.html

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Q: What is the meaning of wawa?
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