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What is the origin of the phrase 'A mind is a terrible thing to waste'?
Wiki User
∙ 13y ago
It is the slogan of the United Negro College Fund. Take a look at the site's homepage via the Related Link.
Originally, the phrase was going to be "A mind is a damned thing to waste" but they felt the language was too strong. Also, one of the men who worked on the campaign had a son who went on to influence societal thinking in his own way as a president of MTV.
EDIT: Actually it is a famous quote by Malcolm X. The UNCF use his quote as their slogan
Wiki User
∙ 13y ago
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The original quote originated in 1972. It was originally part of a United Negro College Fund campaign for awareness, but has since become part of everyday vernacular.
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It is the slogan for the United Negro College Fund. It originated in 1972 when they teamed up with the US Ad Council to come up with a slogan. It is still used today. In fact, the US AD Council contacted Alex Kroll, then the Creative Director of Young & Rubicam Advertising assigned the creative project to Forest Long who oversaw a team of junior copy writers and art directors. Copywriter Gregory Bruce and Art Director Jay Green first developed a series of Wall Street Journal print ads with a young Black man whose face was painted white with the headline: "How Much Would You Give If It Were The United White College Fund?" and added the closing tag: "Because A Mind Is A Hellava Thing To Waste" as a throwaway thinking the use of off the cuff language would piggy-back the successful PSA campaign "Give A Damn" used by Creative Great Tony Isadore. The Ad Council and The Directors of The UNCF bristled at the wordage and it was changed to the slogan still in use today - "A Mind Is A Terrible Thing To Waste"
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Who coined the phrase a mind is a terrible thing to waste?
"The mind is a terrible thing to waste" was a phrase that was coined by the United Negro College Fund. This group used this phrase in 1971 as part of their campaign to raise funds for college scholarships.
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a mind is a terrible thing to waste
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