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The origin of the term "yellow journalism" was first originated in the 1890s to describe the tactics used in competition by William Randolf Hearst'sNew York Morning Journal, and Joseph Pulitzer's New York World newspapers. It started when one of Pulitzer's cartoonists got famous for his comic strip called "The Yellow Boy". Hearst then secretly hired this cartoonist to draw for his newspaper, causing a furious rivalry between the two newspapers. This rivalry caused so much attention that it sparked the name "yellow journalism".