What is the osgood's model of communication?

Answer 1

The Osgood Model of communication is quietly different from the conventional models of communications in the earlier days. In this exclusive model, Osgood considered a circular form of the communication process. Here both sender and receiver are assumed to have equal contributory role as well as importance in the process of communication. As per above model Osgood wanted to point out that, the sender sends message to get response from the receiver as well as the receiver accepts the message from the sender to respond as well. The sender encodes any message to deliver to the receiver where, the receiver decodes the message in meaningful manner and finally, after encoding a message, delivers to the sender as an answers or response. Now the sender accepts the message after decoding it in same manner. So, it is clear from the model, that the sender performs both encoding and decoding as well as the receiver does the same to complete the process of communication as well. Encoding and decoding both are the important part of the communication as performed by the sender as well as the receiver, in making the transmitted messages understandable to fulfill their purposes.