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Porterâ??s Five Forces include Threat of Entry, Threat of Rivalry, Threat of Substitutes, Threat of Powerful Suppliers, and Threat of Powerful Buyers. These were developed by Michael E. Porter.

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9y ago
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15y ago

Porter's five forces analysis are used to describe forces in an INDUSTRY, not a specific firm. So for the case of Apple, it would propably be the PC industry or electronic devices industry.

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