Coca-Cola keeps in mind that price should complement demand of the public for the product. The company should receive the maximum amount of revenue possible for the product. Price should be neither too high nor too low in comparison to their competitors. Price must reflect the viewpoint of their target audience.
I think that Coca-Cola uses either Physiological pricing or Economy pricing. Hope this helps
competition based pricing strategy
One psychological pricing strategy used is pricing something high, so that consumers associate it with prestige. Many retailers do this with cars.
what is premium pricing strategy
what is premium pricing strategy
It is a pricing strategy
The Pricing strategy that RIM for blackberry has used is lowering their prices and offering discounts in various countries. In India they have lowered the prices for their smartphones up to 26%.
the pricing strategies are unit prcing
Penetration-pricing strategy is used to build market share by obtaining profits from repeat sales. Occasionally, high sales volume allows sellers to further reduce prices.
A quantity-pricing strategy provides lower prices to consumers who purchase larger quantities of a product.
follow the crowd pricing stratgey
Penetration pricing is mainly used by Supermarkets, to attract more customers into their stores. However, this strategy is now being used by small retailers too.
Premium pricing!
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