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Coca-Cola keeps in mind that price should complement demand of the public for the product. The company should receive the maximum amount of revenue possible for the product. Price should be neither too high nor too low in comparison to their competitors. Price must reflect the viewpoint of their target audience.

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9y ago
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12y ago

I think that Coca-Cola uses either Physiological pricing or Economy pricing. Hope this helps

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Wiki User

13y ago

competition based pricing strategy

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Q: What is the pricing strategy used by Coca-Cola?
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