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Snowball sampling can be used in a number of circumstances.

Sometimes the researcher may be able to identify only a small number of individuals in the target group but these people are likely to known others in the target group, and people that they know will also know more such people-and so on. By including those few initial people in her sample, and asking them to recruit others, the researcher may be able to achieve a useable sample size.

Then, sometimes, a researcher is actually more interested in the connections between people, or in other words, social networks. In this case, snowball sampling can be used to identify those connections.

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Q: What is the purpose of snowball sampling?
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What is the purpose of the sample proportion?

The sampling proportion may be used to scale up the results from a sample to that of the population. It is also used for designing stratified sampling.


What is the purpose of random sampling in a poll?

Random sampling ensures that a bias in the sampled subjects is avoided. It allows for a diverse and fairly chosen sample of the intended population.


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Answer is Quota sampling. Its one of the method of non-probability sampling.


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What is networking sampling?

Like snowball sampling, network sampling utilizes a "word of mouth" approach of acquiring participants. Those who are originally recruited suggest further participants. This method allows researchers to access populations that are not easily identifiable, are small in number, private, poorly organized or socially marginalized. Examples of such populations would be sexual minorities, drug users, etc. The advantage of network sampling is that these hard-to-reach populations are penetrated and recruitment is fairly convenient and inexpensive for the researcher. Most research methods experts find that network sampling is just as effective as other, more random methods and rarely leads to validity or reliability errors.

Related questions

Advantages of snowball sampling?

its easy its easy


What is definition of linear snowball sampling?

Linear snowball sampling is when the first responent recruits one more person for the survey, who in turn recruits one more person for the survey. Number of people surveyed will increase in a linear manner.Read more: What_is_linear_snowball_sampling


What is the meant by snowball sampling cluster sampling?

Snowball sampling is often used when interviewing. Instead randomly asking people about a particular topic, you would interview initially a person thought to be knowledgable about a subject and then ask them to identify additional people who could serve as usefull interviewees. You then interview those people and ask them to suggest even more people. Thus, your pool of interviewees increases over time, something akin to making a big snowball where it slowly groes as you add more snow.


Advantages and disadvantages of snowball sampling?

Snowball sampling involves getting participants to refer others who could also take part. An advantage is that it allows you to recruit deviant groups such as drug users more easily. A disadvantage is that it may not always result in a representative sample.


Should you use snowball sampling you are trying to build up a demographic profile of the environmentally friendly consumer or should you use online surveys not all ages will be reached that way though?

When building up a demographic profile of the environmentally friendly consumer, you should use snowball sampling to ensure that all ages is represented.


What are the different non-probability sampling techniques?

The related web sites give a good idea of the types of non-random sampling. These include snowball, convenience, quota, self-selection, diversity, expert, and others. Non-randon sampling is usually done because it is less expensive, easier, and quicker than random sampling.


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Use snowball sampling!!! The best sampling method there is! Yeah!! WOohOo!!