answersLogoWhite

0


Best Answer
User Avatar

Wiki User

12y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is the relationship between brand preference and goodwill?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What is brand preference?

Brand preference is the preference of one brand over another based on equal availability and price. Brand preference is studied in market research.


What is the relationship between brand loyalty and brand equity?

Definition of brand loyalty definition of brand equity measurement of brand equity and brand loyalty relationship between brand equity and brand loyalty


Identify a relationship between the brand of sneaker.?

...between the brand of sneaker and... what?


What is the difference between goodwill and image of the organization?

Whereas brand image of the product of company is separate, goodwill of the company can be quantified and valued at by Valuers and are placed in the Asset side of the Balance Sheet of the Company.


Does goodwill sell diesel jeans?

It all depends on the Goodwill in your area's stock. Goodwill is a donation store, so can't tell you what they will have. The best way to find the answer to your question is by either calling your local Goodwill and asking them to check for that brand jeans, or just going in and looking.


Is it better to use a VCR that is the same brand as the TV you will be using it with?

It shouldn't matter the brand, but if you have a brand preference then stick with that.


What is the best brand of lipstick?

This depends on your preference, but Maybelene has great reviews.


What is the average cost of a digital photo scanner?

The average cost is between $250-400 depending on brand and quality. Some of the digital photo scanners have better reviews than others. The brand names are all about preference.


Explain how do you measure the value of the return on Goodwill in terms of income and expenses?

One way I can think of is: Income - Expenses = Profit (These figures can be found in the Profit and Loss statement) Now substitute the profit figure into the following equation: Profit / Goodwill = Return on Goodwill (The goodwill figure can be found in the Balance Sheet) So even though a brand may be perceived as very strong, if the carying value of the goodwill is very high then the return on goodwill will be lower.


What side of the accounting equation is goodwill on?

On the assets side. Goodwill = (Liabilities + equity or capital) - Assets. Goodwill is an intangible asset. As per Wikipedia, it is the intangible but quantifiable "prudent value" of an ongoing business beyond its assets. Goodwill could correspond to the estimated financial value of brand name, intellectual property, trademark, etc. Goodwill does not serve much purpose if a company is closed down. In the absence of Goodwill, the above equation reduces to the traditional accounting equation: A = L + C.


What is the difference between goodwill and brand name?

Goodwill is the difference between the price paid for a business and the net book value of assets in the balance sheet of that business. The price paid for a business is usually more closely related to its profit stream rather balance sheet value. A strong brand can influence profit but would not appear as an asset on the balance sheet. The level of profit could also be influenced by staff competences and staff competences are not shown as an asset on the balance sheet. That difference between price paid and balance sheet value of assets might be due to the strength of the brand name, but it could also be due to other things.


What is brand relationship?

When you buy a lot of things from the same brand