What is the role of consumer analysis in developing marketing strategies?

Answer 1

The Role of the Consumer in Marketing

I believe in the following ten facts-

1. Firms exist to provide value to consumers. When consumers disappear, so

does the firm.

2. The consumer is a human being. He or she is not a number in a spreadsheet

or a point on a graph. The consumer has feelings and emotions.

3. Each consumer is different.

4. Customer service is an investment, not a cost.

5. Every customer deserves to be treated with respect and dignity.

6. Customers are talking to one another at unprecedented rates. If you are

offering bad service to one consumer, it will not be long before others get to

know this.

7. You must devote resources to listening to the market conversation.

8. Marketing must now adopt a collaborative approach with the consumer rather

than trying to dictate how consumers must behave.

9. Transparency of marketing operations will enhance consumer trust. If you are

collecting personal information from the consumer, full disclosure is the way

to go.

10. I believe in win-win marketing. You can enhance your profits by obsessing

about serving your consumers well.