the role of middleman in distribution is to get porduct to consumption unit.
The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.
The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
A direct distribution channel is the key to success in today's retail business. A central location that might service 50 or more stores is ideal if the stores are no more than a 500 mile radius from the distribution center. This means that stores can be serviced more efficiently.
Distribution is how goods and services actually get from the producer to the final user. In a business plan it is commonly known as the distribution channel and physical distribution. The distribution channel is the legal or contractual elements of how a product or service gets from production to the end user. A distribution channel is important for understanding the logistics of the business. It helps in the managing, planning, procurement, transporting, and storage of products. Just-in-time managment is having the products available for display and sale shortly before they're required. This helps reduce storage costs.
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.
The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
A direct distribution channel is the key to success in today's retail business. A central location that might service 50 or more stores is ideal if the stores are no more than a 500 mile radius from the distribution center. This means that stores can be serviced more efficiently.
Distribution is how goods and services actually get from the producer to the final user. In a business plan it is commonly known as the distribution channel and physical distribution. The distribution channel is the legal or contractual elements of how a product or service gets from production to the end user. A distribution channel is important for understanding the logistics of the business. It helps in the managing, planning, procurement, transporting, and storage of products. Just-in-time managment is having the products available for display and sale shortly before they're required. This helps reduce storage costs.
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
Discuss thee role of physical distribution in marketing
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The development officers are paid employees of Insurance Cos who are offered remuneration along with commission on business secured through his agent base. The main activity of the development officer is facilitate agents to secure insurance business on behalf of the company. In fact they act as middleman between agents and the insurance company.
Distribution of documents for different reviewers based on their role in the project.
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