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What is zima?

Updated: 11/8/2022
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10y ago

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Zima is a clear, lightly carbonated, alcoholic beverage, that is made and distributed by the Coors Brewing Company, ultimately MillerCoors. Introduced in 1993, it was marketed not as a beer, but as an alternative to beer, an early example of what is now often referred to as alcopop. Its domestic production ceased in October 2008, but it is still marketed in Japan.

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