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The Toyota Prius is a hybrid version of the Toyota hatchbacks and is regarded as a green car. Hybrid cars ensure that alternative sources of energy are used so that there is less carbon emission per mile.

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Q: What microenvironmental factors affected the introduction and relaunch of the Toyota Prius?
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1 What microenvironmental factors affected the introduction and relaunch of the Toyota Prius How well has Toyota dealt with these factors?

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What microenvironmental factor affect the introduction and sale of the Toyota Prius?

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I am guessing that the question is about microenvironmental effects and if that is the case, the factors close to the company that affects its ability to serve its customers. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were its customers, competitors, and the public. Toyota dealt with their customers by setting up a website to educate the customers about the Toyota Prius. To stay competitive, Toyota has done this by capturing people's imagination by being the first Hybrid car on the market and through the effective use of advertisement. Toyota has worked with Government bodies and has asked for tax incentives to encourage people to buy more environmentally friendly cars to increase the amount of hybrids sold.


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