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What name shall you give when describing the color of offset printing paper with a very light off-white color?
Wiki User
∙ 10y ago
Printing paper is described in basis weight and brightness. So you're not really giving it a name but a number to describe the paper. When you talk about a light off-white color you are referring to the brightness of the paper. Paper brightness is ranked 1-5, 1 being the brightest and whitest white and 5 being a really yellow or grey shade.
If your paper is a heavy stock it is most likely in a 1-3 range. The thicker the paper the brighter and whiter it is (brightness is the reflection of light so thicker paper is usually brighter)
Here's an example: Your average catalog is printed on a 60# basis weight cover stock with a #3 brightness for the front and back cover and the body of the catalog is usually anywhere from a 35-40# basis weight with a 3-5 brightness. Lower than a 40# is more commonly a #4 or #5 brightness.
Hope this helps. When I talk about basis weights in tonnage (60# or 40#), I'm referring to rolls of paper for web press.
Jenn
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This is true, but that's not how you spec paper.
Paper mills have swatchbooks available, and they'll send them to designers, printing companies, basically anyone who asks. With these, you can choose exactly the stock you want to print on. So rather than saying "give me a medium weight bluish-white coated stock with a moderate amount of gloss," you can ask for "80-lb text weight Utopia."
There are some printers who only have a couple kinds of stock available to them. Newspapers are the prime example here: my paper has two kinds of paper, High Brightness which is a smooth white sheet and Newsprint which is what it sounds like. Sheetfed shops could have a hundred different papers in stock.
Wiki User
∙ 10y ago
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