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What role does public relations play in reactive crisis management?

In: Economics, Sales and Customer Service, Marketing Advertising and Sales, Public Relations [Edit categories]

Answer:

what is/ should be the role of PR in a Crisis Management. So in today's fast world of communication its very important that to take a pre emptive measure towards reputation management.

Don't leave it to chance damage limitation can be way more expensive once it hits the fan.

For a good source of information on reputation management see www.reputationmanagementfor.com

First answer by ID2516500672. Last edit by Reputationmanagement. Contributor trust: 2 [recommend contributor ]. Question popularity: 10 [recommend question].

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