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What should you name your photography business?

Updated: 8/17/2019
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13y ago

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Your business name is the first thing any potential customer will see. Your Photography business name should clearly show what your business is about and should attract the sort of people you are targeting as your potential clients.

Using your own name has advantages and disadvantages. The plus is that as you develop a good reputation this adds value to your business name. The disadvantage is that it does not set you apart from other photography businesses. Your business name should act as a marketing tool. Your name, intially, will not fulfil this function. Including aspects such as your niche, your location and your skills in your photography business name will appeal to your potential market. For example Cedar View Images will immediately inform potential customers in Cedar View that this is your area, Perfect Portraits informs people that your speciality is portrait photography. Brainstorm relevant words associated with photography and choose a combination that works for you.

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