When did Valentines cards and gifts become so mass produced?

Mass Production of Cards and Gifts

Valentine's Day postcard, circa 1910 and was probably imported into North America in the 19th century by British settlers. In the United States, the first mass-produced valentines of embossed paper lace were produced and sold shortly after 1847 by Esther Howland (1828-1904) of Worcester, Massachusetts. Her father operated a large book and stationery store, and she took her inspiration from an English valentine she had received.

In the 20th century, the practice of exchanging cards was extended to all manners of gifts in the United States, usually from a man to a woman such as roses and chocolates. In the 1980s, the diamond industry began to promote Valentine's Day as an occasion for giving jewelry.

In some North American students in elementary school are asked to give a Valentine card or small gift to everyone in the class. The greeting cards of these students often mention what they appreciate about each other. This is a great custom for the children because often some children don't communicate well and it's a chance to see in a nice card how someone feels about them (of course the notes in the cards are checked by the teacher first. LOL)

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