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Where does the slogan 'You do not win silver you lose gold' come from?
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Answer

It was certainly used as part of an Olympic advertising campaign, but the actual origins are somewhat unsure.

Answer

It was a part of Nike's ad before the Olympics.

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First answer by ID3418691784. Last edit by ID3418691784. Question popularity: 155 [recommend question]

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A rhyming slogan for gold?  What is a slogan for silver?  What is a better slogan for silver?