Where is sony vunerable What recommendation you will make to senior marketing executives of sony going forward What should they be sure to do with its marketing?

Answer 1

1. What have been the key success factors for HSBC?

Ans. HSBC was established in 1865 to finance the growing trade between China and UK. Being an early starter to penetrate into this geography, HSBC was able to fully utilize the untapped business potential available and thereby capture a huge chunk of the market.

Despite growing in almost 80 countries al over the world, HSBC has been successful in positioning itself in 'World's local bank'. As the bank constantly works hard to maintain a local feel and local knowledge, customers feel comfortable to bank with an international brand like HSBC.Consequently it has ensured high customer loyalty and HSBC has been able to retain its large customer pool.

Another key factor of success is the ability of HSBC to reach a large section of customers by different innovative promotional campaigns. Moreover discounts, rebates, relaxing of interest rates on loan during crisis etc. has helped to gain popularity as well as confidence among its customers.

HSBC also keeps a strong focus on the services that it offers to the customers. It offers personal banking services, consumer finance, commercial banking, corporate investment banking and market, private banking etc among 100 million customers spread all over the world in a very professional and efficient way .This has helped to boost up the confidence level of the customers to a great extent. Also its professional attitude towards understanding the different hitherto untapped segments like niche marketing or targeting a specific demographic segment has led to its success story.

2. Where is HSBC vulnerable? What should it watch out for?

Ans. The vulnerability of HSBC lies in its business model. It has expanded into a true international bank starting from a small unit in UK with its vision as 'World's local bank' by providing the customers local touch and comfort. This model can be easily replicated by its competitors who are also constantly looking for business opportunities. Also local banks can provide more comfort and ease to the customers as they understand the psychology of people. Another concern can be the satisfaction level among the employees of HSBC.As a huge number of people from different countries are working in HSBC in different geographies, there is a chance of a dip in job satisfaction level. It should closely follow the strategies adopted by its competitors and redesign its strategy accordingly with a proper emphasis on its strength i.e. 'World's local bank'. Also it should be careful that the customers do not feel any uncomfort or uneasiness while dealing with the bank personnel. It should also watch out for potential customer and new business segments.Internally, it should ensure that the employees are motivated enough in their job to deliver maximum productivity.