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That would be Austin, Texas.
SXSW stands for South By Southwest, a mega event held in Austin, Texas every year.
SXSW began as a music festival in Austin, Texas, in 1987. The Film Conference and Interactive Festival made their debut in 1994.
South by Southwest has always been held in Austin, Texas.
SXSW Flashback 2010 - 2010 TV was released on: USA: 19 August 2010 (Austin, Texas)
SXSW Flashback 2013 - 2013 TV was released on: USA: 23 May 2013 (Austin, Texas)
SXSW Flashback 2012 - 2012 TV was released on: USA: 23 October 2012 (Austin, Texas)
Yes, the event has given Austin, Texas, a reputation for being an up and coming music culture town and a great place to have a fun convention.
SXSW happens mostly at the Austin Convention Center, which is where registrants pick up their badges. However, events occur all over the city of Austin.
SXSW Interactive will take place on four "campuses" in Austin: Austin Convention Center, the Downtown Austin Hilton, the Courtyard by Marriott and the Radisson.
It's the week that South by Southwest (or SXSW) takes place! This year it is being held from March 12 to March 21 in Austin, Texas.
Road to Austin - 2014 was released on: USA: 13 March 2014 (SXSW)