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Southern California, Surf and/or Skateboarding subculture. Pretty sure.

The real origin of "Go big or Go Home" was as a product slogan for a motorcycle exhaust system. In the early 1990's there was a company in Southern California that was a distributor for motorcycle parts and accessories. They started making over-sized (2" diameter) pipes for Harley's. They were called "Porker Pipes". As one of my jobs at the company I designed the product packaging. The slogan almost ended up as "Go Big or Go Slow" but that just didn't work. Go Big or Go Home came across with more attitude. Everyone from the company owner on down asked the same question, "What does it mean?". My reply was, "It didn't mean anything". It was just another packaging slogan for just another product. Little did I realize then, how popular it would become. My total commission for the packaging artwork (including the slogan) was $50.

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11y ago
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13y ago

Play to win or don't get in the game.

Don't bring a knife to a gunfight.

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10y ago

The phrase ñgo big or go homeî is often used in the setting of doing something outrageous. People say that when facing dare devil like challenges as well as in gambling situations.

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15y ago

literally, "you're an idiot"

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Q: Who coined the phrase 'go big or go home'?
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Go Big or Go Home was created on 2011-01-20.


Who coined the phrase go big or go home'?

Southern California, Surf and/or Skateboarding subculture. Pretty sure. The real origin of "Go big or Go Home" was as a product slogan for a motorcycle exhaust system. In the early 1990's there was a company in Southern California that was a distributor for motorcycle parts and accessories. They started making over-sized (2" diameter) pipes for Harley's. They were called "Porker Pipes". As one of my jobs at the company I designed the product packaging. The slogan almost ended up as "Go Big or Go Slow" but that just didn't work. Go Big or Go Home came across with more attitude. Everyone from the company owner on down asked the same question, "What does it mean?". My reply was, "It didn't mean anything". It was just another packaging slogan for just another product. Little did I realize then, how popular it would become. My total commission for the packaging artwork (including the slogan) was $50.


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