Why communication is a two way process define with the help of diagram?

Answer 1

1. Management of an organisation is effective only when its communication machinery is effective. The very existence of management depends upon an effective machinery of communication. Effective communication machinery is important because it communicates, and helps in implementing, the policies and objectives of the organisation on the one hand, and also helps in understanding the nature and behaviour of the people at work.

2. Management communication is a two-way process. It means that the management must allow both the parties - the management and the subordinates to convey their feelings, ideas, opinions, facts, grievances etc. to the other party. Communication is said to be a continuous process of exchange of views and ideas, but it should be both ways - downward and upward.

3. The communication machinery or process should not only provide the manager with a the privilege of communicating orders and directions to the workers to get the work done towards the achievement of organisational objectives as pleaded by the classical theory of organisation behaviour known as Theory X by McGregor, but the workers also must be given a right to approach the management and communicate their complaints, grievances, opinions, facts, suggestions etc., which may be in response to the orders or directions received from the management, or in the interest of the organisation, contributing to the achievement of its objectives.

4. This two-way traffic is advantageous to both the management and the workers. Managers, very often, like that the subordinates must listen to them and follow their orders and directions whatsoever. On the other hand, managers are not prepared to listen to their subordinates regarding what they think about them and of their suggestions, ideas or directions. They are not bothered about their subordinates' likes and dislikes and how they can contribute to the organisational objectives. Management, in this way, cannot be effective. Without giving subordinates an opportunity to be heard, their feelings will remain suppressed and they may breakdown at any time.

5. A message can be interpreted by the recipient according to the image of the communicator in the mind of the recipient. If the image is bad, the version of the message may be distorted and interpreted differently. The bad image can be erased through proper communication from the other side, which is possible only when there is two-way communication in the organisation.

6. Thus, creation of organizational systems allowing two-way traffic will improve the morale of the workers on the one hand because they think that they have a say in the management, and will improve the working of the organisation on the other hand, because management-worker relations develop in a cordial atmosphere. Thus, two-way communication is necessary for effective management.