Sales promotion is the short term process to increase the sales volume for a defined product, in a defined territory for a defined period of time.Basically there are two type of sales promotion strategy:a) Push up sales promotionb) Pull up sales promotion.in pull up sales promotion marketer tries to pull the customer with some extra benefit,with some gifts and offers, while in pull up sales promotion marketer tries to push the product to the customer with the help of distribution network, showroom owner with the help of dealer meet etc.Therefor marketer use sales promotion to increase sales volume in order to achieve targets.
All the company which deal with direct customers are use sale promotion, to aware about the product they have. Defination of Sale Promotion Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects.
1. consumer oriented sales promotion 2. middle man oriented sales promotion 3. sales man ship oriented sales promotion
what is the role of sales promotion for the organozation'
IT IS BELEIVED THAT IF THE CUSTOMER IS SET ALONE HE WILL NOT BUY THE COMPANIES PRODUCT. THEREFORE THE NEED OF SALES PROMOTION. IN THIS THE SALES PERSON ARE FORCING THE CUSTOMERS TO BUY THE PRODUCT
sales promotion dis advantage
The review of literature report on sales promotion can be found by doing an internet search. The review of literature on sales promotion basically talks about various factors that affects the sales promotion.
Companies use sales promotion:(1) to attract new product users who will hopefully turn into loyal consumers; (2) to reward existing consumers with a price reduction to maintain their loyalty; and (3) to encourage repeat sales from occasional consumers.
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
The exploit of sales promotion is not limited to customer products marketing. In business-to-business markets sales promotions are also used as a means of pitiful customers to accomplishment. However, the promotional choices obtainable to the B-to-B marketer are not as widespread as those originate in the customer or traffic markets. For instance, most B-to-B marketers do not use coupons as a vehicle for sales encouragement with the exemption of companies that sell to both customer and business customers.
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
Online promotion is great for sales in this day and age. So many people use the internet for everything. Ithas become especially important in the retail market and internet sales are skyrocketing.
In sales letter you urge consumer while in sales promotion letter you induce the customer.