Why do authors use alliteration?

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It helps sentences to flow easily and it also draws attention to the particular adjectie used and/or the subject/verb involved.

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Answers.com > Wiki Answers > Categories > Literature and Language > English Language > Literary Devices and Figures of Speech > Alliteration Assonance and Consonance > Why do authors use alliteration?

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Why use alliteration?  What is the purpose of alliteration?  Why do authors use alliteration and persionification?