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A spreadsheet is software for manipulating and analysing numbers. Market Research involves a lot of that kind of work. A spreadsheet also has many specialised statistical functions which are used for analysing data market research acquires. Spreadsheest also provide the ability to create charts which is another important part of analysing the results of market research. So for these and other reasons, spreadsheets are very useful to people doing market research.

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Stanford Davis

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2y ago
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12y ago

A spreadsheet is software for manipulating and analysing numbers. Market Research involves a lot of that kind of work. A spreadsheet also has many specialised statistical functions which are used for analysing data market research acquires. Spreadsheest also provide the ability to create charts which is another important part of analysing the results of market research. So for these and other reasons, spreadsheets are very useful to people doing market research.

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14y ago

For many reasons, One of the main reasons for marketing research is to understand the wants and needs of the target market in order to properly communicate to them through manipulation of the marketing mix (Product, Price, Place, Promotion).

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15y ago

To find out if their product or service is marketable

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Q: Why do marketers use marketing research?
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It is beneficial for marketers to have market research conducted at all stages of their business. The more research they have done the more realistic goals and decisions they can make.Well via market research you have a data about your branch reach and what common folks think about your brand buy fall in the trap of survey sites you can take the market survey on your own there are lots of software tools and apps which you can use for survey purpose I am using this Survtapp which helps me get feedback data right on my mobile even in offline mode to!!


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Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.

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