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Why do professional athletes get new sporting equipment sooner than sporting goods stores?
Endzonehappy
Professional athletes are paid by sporting equipment companies to wear their gear before it comes out in the stores, in order to promote it. If someone sees their favorite athlete wearing or using a piece of new equipment, people rush out to the stores and buy it when it is released. It is all about marketing. Step 1 - Regular guy/girl sees sporting hero wearing new boots/trainers/(sneakers) Step 2 - Company advertise this product, regular guy can now buy/use what their favorite sports star uses! Step 3 - All the regular guys/girls rush out and buy the equipment as soon as it comes out. Company makes a lot of money!
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∙ 15y ago
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