A journalist desribed the offensive line as a line of Red Elephants. The University used that as their nickname and later change it when people started to describe Alabama's players and fans as a Crimson Tide.
One account of the mascot's derivation began in 1930, when Rosenberger's Birmingham Trunk Company, whose trademark is a red elephant standing on a trunk to signify the luggage's durability, presented red elephant good luck charms to members of Rose Bowl-bound Alabama.