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Target market is important in that it will help in making critical decisions in manufacturing and packaging of products. With a target market, a company is able to take maximum advantage and make profits.
Wiki User
∙ 9y ago
Wiki User
∙ 16y agoSo you can better identify what medias to advertise through and how to create your advertisement. If you don't know who to market to, you won't know how to market to them either.
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