Was strawberry shortcake invented in the 1980's?
No, short cake, and strawberry shortcake has been popular since
the 1800s. Short cake has many variations, depending where you are;
but wherever you are, the short means extra fat in the dough to
make it crisp. A term for such desserts from about the 1500s.
Shortcakes with variations in topping were quite common but around
the middle of the 1880s, the strawberry version become the most
widely popular. There is a piece in the New York Times from 1885
describing light layers of pie crust with strawberries, see the
link below.
The Strawberry Shortcake character was introduced in 1977 by
American Greetings as part of their Juvenile & Humorous card
department. Originally a series of greeting cards, then dolls and
posters, then an ever growing line of products.